I began as the sole designer on a large-scale project to reimagine DNB’s net bank experience. My initial focus was conducting an in-depth analysis of the current system to understand its limitations and opportunities.

This included user research, internal and external stakeholder interviews, and documenting needs, pain points, and aspirations. These insights informed a series of foundational design concepts that established the project’s look and feel and provided actionable direction for the growing team.

As the team expanded, we iteratively refined our approach, ultimately crafting a tailored design process that combined elements of established methodologies like Design Thinking and Lean UX with a focus on collaboration and adaptability.

The process emphasized continuous feedback loops, close alignment with development, and clear documentation, enabling us to meet the evolving demands of the project. The result was a cohesive user- and design system-centric framework that guided the creation of an inclusive, innovative net bank experience.

Our strategy for DNB’s digital products centered on a bold vision: delivering a world-class experience in every interaction.
By addressing the interplay of user needs, business goals, and technical challenges, we gained a clear understanding of what «world-class» meant for DNB customers.

This foundation informed a design approach that emphasized clarity, inclusivity, and modern aesthetics, ensuring seamless and intuitive interactions.
Through iterative prototyping and visioning, we translated insights into actionable goals, aligning every decision with a shared vision of usability and design excellence.