I helped create a SaaS platform for automating participation in energy trading markets.

I led the design of Auction Bidding at Volue, transforming an outdated on-premise system into a modern, scalable SaaS platform for energy traders. From taking over a complex project mid-development to aligning with Volue’s design strategy, I focused on creating a user-friendly product that supports business-critical trading functions.

Challenges 🤔

The project faced significant hurdles stemming from an outdated, on-premise system. The lack of features and couldn’t support all required bid types.

The solution 🚀

We designed a modern SaaS platform aligned with Volue's product design language. We focused on creating an intuitive user experience. The platform’s functionality empowering energy traders.

Skills used

Product development
UX design
Typography
User research
User interviews
design system
Lead
Organization aligment
Strategic design

Designing Auction Bidding meant transforming a complex energy trading process into a simple, user-friendly platform. We automated key tasks like bid management and portfolio tracking, reducing manual work and errors. By creating an intuitive interface with real-time monitoring and streamlined workflows, we empowered traders to focus on strategy and maximize market opportunities.

Taking over the design

When I joined the project, the previous product designer had left the company, leaving me to inherit and continue the work.

This required an in-depth learning process to understand both the complex product domain and the design intentions laid out by my predecessor.

I also had to familiarize myself with Volue’s design system to maintain consistency throughout the platform.
Balancing these tasks while designing new features required close collaboration with the product owner and developers to ensure we built on the existing work while pushing the product forward.

Collaborating with the team

Throughout the project, I worked closely with the product owner and developers to fully grasp the technical aspects of the platform and understand the existing roadmap.

This helped align design goals with development priorities, ensuring that new features and improvements fit seamlessly into the platform's evolving architecture.

GET IN CONTACT

Reach out anytime — I’m happy to answer questions, receive feedback or we could discuss the future of design with AI  in it!

X Streamlining energy trading

Volue Auction Bidding is designed with powerful features that simplify energy trading while boosting efficiency and control. Traders can monitor portfolios in real time, track auction statuses, and ensure compliance with industry regulations through intuitive dashboards.

Automated bidding reduces manual tasks by scheduling recurring bids, enabling traders to focus on strategic decisions.

The platform’s flexible portfolio management system allows precise control, supporting bid aggregation and disaggregation for seamless portfolio adjustments.

These integrated features work together to streamline trading operations, reduce errors, and enhance decision-making in a fast-paced energy market.

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Ada Elisabet Strand
Product Owner at Volue

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