Using my product design skills to transform a outdated on-premise system into a modern, scalable SaaS platform for energy traders.

To align with Volue’s SaaS-first strategy, we rebuilt Auction Bidding as a modern, cloud-based platform. This transition ensures greater scalability, improved performance, and a smoother user experience—while enabling us to respond more quickly to evolving market needs and regulatory changes.

Challenges 🤔

The previous Auction Bidding solution was built on outdated, on-premises technology, making it increasingly difficult to maintain and evolve. It also offered limited functionality and did not support all bid types, which restricted our customers' flexibility and competitiveness in the market.

The solution 🚀

We rebuilt Auction Bidding as a modern, cloud-based platform. This transition ensures greater scalability, improved performance, and a smoother user experience—while enabling us to respond more quickly to evolving market needs and regulatory changes.

Skills used

Data-Driven Design
UI/UX Design
Strategic design
User interviews
User Research
Organization Aligment
Analysis
Accessibility

As
energy
markets
grow
more
complex
with
tighter
regulations
and
the
shift
to
15-minute
intervals
traders
need
tools
that
are
fast,
flexible,
and
easy
to
use.
We
rebuilt
Auction
Bidding
as
a
modern,
cloud-based
SaaS
platform
that
meets
these
demands.
By
combining
automation,
real-time
monitoring,
and
an
intuitive
user
experience,
we’ve
reduced
manual
effort
and
cognitive
load
empowering
traders
to
focus
on
strategy
and
seize
market
opportunities
with
confidence.

Collaboration across roles

Creating a successful product like Auction Bidding required close collaboration across multiple teams. I worked side-by-side with the project owner, back-end and front-end developers, as well as the sales department, key customers and more.
Together, we aligned business needs—such as budget, timelines, and available resources—with the complex requirements of professional energy traders. This ensured we built a solution that delivered both strategic value and practical usability.

GET IN CONTACT

Reach out anytime — I’m happy to answer questions, receive feedback or we could discuss the future of design with AI in it!

Streamlining energy trading

We focused heavily on simplifying the trading process through thoughtful automation. By automating repetitive tasks like bid validation and portfolio tracking, we reduced the margin for error and boosted efficiency across the board.
This freed traders from manual routines, giving them more time and headspace to focus on strategy, risk assessment, and decision-making in high-pressure market environments.

A process built for iteration

Given tight deadlines, the complexity of market regulations, and limited access to end users, we needed a flexible and pragmatic approach to design. We worked in short, hypothesis-driven iterations, testing ideas within the team and with internal stakeholders before shipping to production.
This allowed us to move quickly without compromising quality. We also planned for post-launch improvements—factoring future iterations into both our time and budget—so we could continuously refine the product as we gathered more feedback.

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Ada Elisabeth Strand
Product Owner @ Volue

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